Beyond the Game: The Social Impact of Cheza’s Programs

KAMPALA, UGANDA – In the heart of East Africa, an organization is challenging the conventional understanding of sports. Cheza, known for its revitalization of traditional games like Kwepena (now ChezaDodge), is not just about athleticism; it’s a strategic intervention in community development. A closer look reveals a meticulously crafted approach to social impact, addressing issues from climate change to financial illiteracy.

Cheza is not merely an organization that promotes traditional sports; it is a catalyst for transformative social change. Operating from its base in Kampala, Uganda, Cheza extends its reach far beyond the boundaries of the playing field, addressing critical issues that impact communities across East Africa.

“We’re leveraging the power of play,” says Simon Peter Tumukunde, President of Cheza, “to tackle challenges that plague our communities.”

A Multifaceted Approach to Social Impact:

Championing Environmental Stewardship:

Cheza recognizes the profound impact of climate change on vulnerable communities. Through initiatives like the “Green Master Food Bonanza,” the organization empowers young girls with knowledge of sustainable agriculture and eco-friendly practices. This initiative not only fosters environmental awareness but also equips girls with practical skills for a sustainable future.

Empowering Through Financial Literacy:

Understanding the importance of financial literacy, particularly in rural areas, Cheza has developed the “Kwepena for Financial Literacy” program. This innovative approach uses the familiar and engaging context of the Kwepena game to impart essential financial concepts, bridging the gap between traditional activities and modern economic skills.

Advancing Gender Equality:

Cheza is committed to dismantling gender barriers in sports and beyond. By providing girls with equal opportunities to participate in traditional games, the organization fosters confidence, resilience, and leadership skills. This empowerment extends beyond the sports arena, contributing to a more equitable society.

Prioritizing Health and Well-being:

Recognizing the interconnectedness of physical and mental health, Cheza’s programs promote active lifestyles and provide avenues for community members to engage in physical activity. These activities not only improve physical fitness but also contribute to mental well-being and social cohesion.

Cheza’s Strategic Initiatives:

• Community-Driven Outreach:
  • Cheza’s community outreach programs are designed to address specific local needs. These programs often combine sports activities with educational workshops and community dialogues, creating a holistic approach to social development.
• Strategic Partnerships:
  • Cheza understands the power of collaboration. By partnering with organizations like the Infectious Disease Institute, Girls for Climate Action East Africa, and the Iprofile Foundation, Cheza amplifies its impact and leverages the expertise of its partners.
• Effective Advocacy and Awareness:
  • Cheza employs a variety of communication strategies, including social media campaigns, public events, and media outreach, to raise awareness about critical social issues.

A Vision for Sustainable Change:

Cheza’s social impact initiatives are not just short-term projects; they are investments in the long-term well-being of communities. By using sports as a vehicle for social change, Cheza is building a foundation for a more just, equitable, and sustainable future.